Saturday, May 02, 2009

Make Linkedin Work for you!

Over the last few years Linkedin has been growing so I thought I would post my ideas on what I did to help my profile.

Make sure you have as much as you can within your profile filled out, such as:

1. Add a head shot
2. Summary (this can be your elevator speech)
3. Change your Public Profile link to something different
4. Add your Specialties (typically this is where the search engines look)
5. Under Experience you can list your jobs. At the very least always include a short statement of what the organization does and a bit on your accomplishments
6. Education
7. Join a few groups that interests you; you have 50 you can join (the more you join the more connections you will have)
8. Add any awards you have received
9. Add links to your blog or personal website
10. Get recommendations (if your references are on Linkedin contact them to ask them to write up a recommendation!)
11. You can also install different Widgets like what events you are attending, your travel schedule, books you are reading or even details on your recent blog posts, or install a widget to post the Word copy of your resume.
12. Add a keywords section to each of your jobs (this will help drive traffic to your profile).

Making Connections

1. Open up that contacts book or contacts in Outlook or Facebook and start to search to see if they are on Linkedin
2. If you go to networking events or meeting new clients and receive a business card, again, see if they are on Linkedin (also, in the invite write a personal message)
3. If you belong to smaller organizations review their member lists and see if they are on Linkedin
4. Do NOT post on group message boards that you are looking to make connections!

Driving traffic to your profile

1. Make sure you have all of the items listed in the first section above completed. This will help the search engines within Linkedin find you.
2. Search for yourself within linkedin using words you would think people may search on (select the town you are in currently to help narrow the search).  If you show up in the first couple of pages you should start to see more hits.  If not, it is time to add some more keywords to your profile.
3. If you visit message forums (on Linkedin or elsewhere) add a link to your Linkedin profile in your signature line
4. Add a link to your Linkedin profile to your email signature line
5. After you join some groups review some of their messages and if you find some interesting ones comment on it
6. Once you have some connections you can use the “What are you working on” section to help your connections know what you are up to or post a link to your latest blog post

Notable Quote:
Dan Schawbel
“In order to succeed in the new world of work you MUST become the commander of your career.”

Other useful links on this topic:,_Part_One.html

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